Rue Stiic


Rue Stiic was created in 2013, when the founder, Jillian Beed landed in Perth after living in Venice Beach California. Her vision was to create a brand that celebrates the marriage of coast, city and creativity. The brand is headquartered in Bali and supports local businesses that make each Rue Stiic garment unique. All prints are created by hand by traditional Indonesian artisans.


Strategic Consulting
Online Advertising
Customer Lifecycle Marketing
Affiliate Marketing


Customer Growth


Sales Growth


Rue Stiic is stocked at major Australian retailers like THE ICONIC, Surfstitch and David Jones besides large international retailers like Free People and Anthropologie. Rue Stiic’s wholesale sales were strong. The brand wanted to support business growth with stronger growth in direct to customer sales form their own site.


Rue Stiic’s brand story made it really unique and we felt very confident when we met their wonderful team that the brand can be very successful online if we could extend the brand story to a broader audience. We expanded the brand’s customer base through Facebook. Instagram and Google Search advertising. We also worked with the brand to establish an exclusive online capsule. We also encouraged the team to have a localised international strategy.


Since 2019, the brand has incredible growth momentum and sales have doubled every year. This has allowed the team to expand their range and continue producing amazing products that customers love.


“Working with the Amplifyr team has been a dream! We have worked closely together to successfully grow the Rue Stiic online business nationally and internationally year after year. They’re the best!”

Rue Stiic

Product Designer, Untitled

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