The Dairy started in Australia back in 2012, when we realised people's phones were as personal as their wardrobes. Eight years on, they now work with illustrators, photographers and designers from all around the world to create cases that people love showing off.
The Dairy has always had an amazing social media presence but they had never utilised performance marketing to amplify their message and acquire new customers at scale. While organic sales performance was excellent, the brand was looking to build a sales system capable of scaling as well as maintaining a great customer experience.
We knew The Dairy had the potential to position itself as one of the leading phone accessories brand in Australia in the first place and strategically expand into new markets. We first started by identifying which of their products returned the best results and retained the most margin, this allowed us to build a proper content strategy that became the foundation of our scaling efforts with paid marketing. We worked hand in hand with their amazing team to constantly test new angles which allowed us to rapidly scale their advertising spend profitably. We also worked on building a customer lifecycle strategy to increase the lifetime value of their customers.
The Dairy has seen a clear sustained growth in new customer acquisition, sales and average order value. Their focus now is to build a strong customer service ecosystem that will allow us to continue to scale into the high seven figure yearly revenue.
