PEONY

THE SERVICES

Strategic Consulting

Online Advertising

Customer Lifecycle Marketing

Affiliate Marketing

STORY

Peony cares deeply about the environment and community. They deliver collections that pioneer sustainability. Every peony fabric is made from recycled materials. The result is premium quality swimwear that’s beautiful and good for the environment.

Customer Growth

100%+

Sales Growth

400%

THE CHALLENGE

Peony is one of Australia’s leading sustainable brands. The Brandis stocked by leading retailers in Australia like THE ICONIC and David Jones and major international retailers like Net-a-Porter, Harrods, Bloomingdales, Saks Fifth Avenue among others.

THE SOLUTION

When we first met the team and evaluated the brand, we had no doubt that the brands values and beautiful products would resonate with wider audience. We worked towards establishing the brand’s own online store as their primary sales channel, giving them a direct connection with their customer and more profitable growth.

THE RESULT

Since 2019, online sales have increased very significantly. We’ve managed to expand the brand’s direct customer base and sales have increased more than 400% in this period.

WHAT THEY SAID

“The Amplifyr team have a deep understanding of marketing at all levels, as well as the way it plays into the big picture. They are thorough, supportive and very easy to work with. We feel very fortunate to be working alongside Amplifyr and plan to continue to do so for the long term” – Becky Morton (Owner & Director – Peony Swimwear)

Some More Cool Projects

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Shona Joy is one of Australia’s leading premium fashion brands. Shona began selling her hand painted designs at Bondi and Paddington markets in 2000. From humble beginnings, the brand has continued to grow and evolve.

RUE STIIC

Rue Stiic was created in 2013, when the founder, Jillian Beed landed in Perth after living in Venice Beach California. Her vision was to create a brand that celebrates the marriage of coast, city and creativity. The brand is headquartered in Bali and supports local businesses that make each Rue Stiic garment unique. All prints are created by hand by traditional Indonesian artisans.